Email Marketing for Logistics Companies

For carriers, forwarders and logistics software companies: open the accounts you want and close the quotes you already have, with a person on your side owning every reply.

Build the next conversation.

Get a growth review The two programmes

Email marketing for logistics, pictured: three envelopes above a harbour promenade with cranes and offices

What the work is

Four jobs make an email programme work

Four email jobs: choose the audience, make the message useful, build the workflow, give the handoff an owner

Two programmes

New accounts and existing interest are different work

Account development opens conversations with businesses that fit. Follow-up moves enquiries, quotes, demos and past customers forward.

Different audiences, different expectations, different rules.

Two email programmes: account development from a suitable account to a conversation, and existing interest from an enquiry to a human handoff

What the messages look like

Short, specific, signed by your team

Each message answers the reader's next question and asks for one thing.

Quote follow-up

SubjectYour quote for Rotterdam to Ludwigshafen

Following up the class 8 quote from Tuesday. If the dates moved, send the new window and I will check the tank is still free. Transport desk

Account introduction

SubjectTank lanes out of Antwerp

We run rubber-lined tanks on Antwerp to southern Germany every week. If you ship acids or caustics on that lane, is a rate for the next tender useful? Transport desk

Scope

What the work includes

Area	What we do
Audience and data	Segments by business fit and relationship, with permissions recorded
Messages	Written with your sales team, approved by you
Workflows	Triggers, timing and replies connected, so the next message depends on what happened
Sending setup	Domain authentication and sending limits in place before anything goes out
Handoff	Commercial replies routed to a named person, with the context
Reporting	Replies, qualified conversations and how far each one gets

Questions

Email questions

Do you send cold email?

Account development reaches business contacts where each country's rules allow it, with an easy opt out in every message. Newsletters are separate, for people who asked to hear from you.

Which platform do you use?

Yours, if it does the job. If not, we recommend one in the plan and set it up in your name.

Do you write the emails?

Yes, with your sales team. Someone on your side approves every message before it goes.

How do you measure it?

By replies, qualified conversations and how far each one gets. Opens and clicks help tune a message; they are not the result.

Growth review

Get a logistics growth review

Three opportunities for your website and customer acquisition, each with a first action you can take straight away.

Tell us about the business and the website, and we review it and write it up.

Get a growth review

Is this a sales call? No. The review is yours whether or not we work together.

The Logistics Growth Review folio: a navy cover beside a sheet with three sections

Keep reading

Go deeper

MethodProgressHow interest becomes a conversation.ServiceGoogle AdsEnquiries that email then follows up.Buyer guideLogistics email marketing agenciesHow agencies compare on quote follow-up, automation and outbound.