Google Ads for logistics
Google Ads for Logistics Companies
Campaigns for carriers, forwarders and logistics software companies, aimed at the services you can serve, landed on pages that qualify the request, and judged by the enquiries sales can use.
Connect relevant searches to useful logistics enquiries.
Buyer and service fit
Fit decides where the budget goes
Plenty of transport searches are not for you. We start from the equipment, lanes, use cases and customers you want, and leave the rest out.
The route
From the search to the sales conversation
The search, the ad and the page all name the same requirement, and the form asks for what decides whether the request fits.
Sales feedback
Sales decides where the next euro goes
Every enquiry is marked useful, outside scope or needing more detail. That decides which searches, ads and pages get more budget.
Scope
What the work includes
| Area | What we do |
|---|---|
| Account structure | Campaigns by service, market and language, in your account |
| Searches and exclusions | The searches that pay, and the ones that never will excluded |
| Ads | Ads that name the requirement and the next step |
| Landing pages | A page per service that matches the ad, built or specified |
| Conversion tracking | Enquiries recorded by campaign and search |
| Sales feedback | A simple way to mark enquiries useful, outside scope or incomplete |
| CRM connection | Where your system supports it, scoped separately |
| Reporting | Useful enquiries by campaign, and the next moves |
Paid by you to Google, separate from our fee.
CapacityBudget moves to the services where you have room and pauses where you are full.
OwnershipThe account, the data and the pages are yours.
Questions
Google Ads questions
How fast can Google Ads bring enquiries?
Within weeks of launch, once tracking and the landing page are ready. The first weeks also show which searches deserve more budget.
Is media spend part of the fee?
No. You pay Google directly for media. Our fee covers planning, setup and management.
What budget do we need?
That depends on how many relevant searches your markets have. The review and the plan give you a starting budget and what it should show.
Who owns the ad account?
You do. It is set up in your name, or stays in your name if you already have one.
How do you measure it?
By the enquiries sales marks useful, then quotes, demos and wins. Clicks and cost per click are how we steer the account, not how we judge it.
Growth review
Get a logistics growth review
Three opportunities for your website and customer acquisition, each with a first action you can take straight away.
Tell us about the business and the website, and we review it and write it up.
Is this a sales call? No. The review is yours whether or not we work together.
