Buyer's guide
Best Logistics Google Ads Agencies: 11 Compared on Lead Quality (2026)
Logistics Google Ads agencies spend your budget on clicks, and many people searching for trucking or logistics want a driver job, a load board, a tracking number or a moving van. The agency decides how much of that budget reaches shippers.
Each entry sets out what the agency says it does, what it charges where it publishes a fee, and what to ask before signing. Grux comes last, as a logistics software case rather than a freight one.
Updated October 202611 compared
Contents
Key takeaways
Fees and media are two numbers. Four agencies publish a Google Ads management fee, and in every case the clicks are paid to Google in addition. (The agencies' websites)
Ask whose account it is. Only Unbound states that media is billed to the client's own Google Ads account. (Unbound, Google Ads page)
Put excluded searches in the brief. Unbound alone names the searches it excludes from launch: recruiting, insurance, dispatch, load boards and lists. (Unbound, Google Ads page)
Named cases are few. Only Outventure (Limco Logistics), Straight North (GoShip, a freight shipping marketplace) and Grux (Fretron, a software firm) name the client in a logistics paid search case. (Outventure, PPC page, Straight North, GoShip case, Grux, Fretron case)
A logistics page is not a logistics record. Six of the eleven work across industries, so ask them for a freight campaign they ran. (The agencies' service pages)
Where to look first
Choose by what you sell. A carrier needs shipper searches on its lanes; a software company is buying demos, a different job.
| Your question | Where to look |
|---|---|
| I want Google Ads run by a team that also brokers road freight, beside SEO and email | Vektor (entry 1) |
| I run trucking or brokerage in the US and want a price before a call | Unbound Logistics (entry 2); Straight North (entry 6) also publishes its fee basis |
| I am a North American 3PL, warehouse or broker and want ads and SEO from one team | Spiral (entry 3) |
| I am a forwarder or customs broker and want LinkedIn ads too | Outventure (entry 4); Logistix Marketing (entry 5) also runs LinkedIn ads, for US trucking firms |
| I want a US agency working across industries that names a freight client | Straight North (entry 6); Thrive (entry 7) has a trucking PPC page and an unnamed fulfilment case |
| I want ads alongside SEO and AI search, with the fee basis stated | Blu Mint (entry 8) |
| I am a logistics firm in Australia or New Zealand | Digilari (entry 9) |
| I want PPC, SEO and AI search from one search agency and will check its freight record myself | 95 Projects (entry 10) |
| I sell logistics software, not freight | Grux (entry 11), a separate software case |
How the agencies compare
| Agency | Paid search offer | Freight or software context | Named case source | Fee and media | Tracking it states | Ask before signing |
|---|---|---|---|---|---|---|
| Vektor Group | Search campaigns on lanes, equipment and urgent capacity | Road freight brokerage in Europe, our own | No published client case yet | Quoted per scope; you pay Google directly for media | Conversions counted as RFQs, qualified RFQs and booked loads | Which RFQs count as qualified, and who owns the account |
| Unbound Logistics | Campaigns by equipment, service and area; exclusions at launch | Flatbed, heavy haul, LTL, FTL, brokerage, 3PL | Three cases, clients unnamed | From $495 a month, no minimum term; media billed to your own account | Clicks kept apart from connected calls and qualified opportunities | Client names; any work outside the US |
| Spiral | Research, keywords, landing pages, management | Brokers, carriers, 3PLs, warehousing, fulfilment | Four cases, clients unnamed | Not published | Google Ads reports, monthly call, video walkthrough | Account ownership; price |
| Outventure | Google, LinkedIn or Meta ads, one channel per package | Forwarders, 3PLs, carriers, customs brokers, logistics tech; also SaaS and manufacturing | Limco Logistics, an ocean freight search campaign | $650 a month per channel plus ads budget | Quote requests and calls tracked before launch; CRM sync | Account ownership; which countries it advertises in |
| Logistix Marketing | Google, LinkedIn and Meta ads | US trucking, brokers, dispatch; also moving, trailer dealers | None on the PPC page | Not published | Performance tracking, no detail | Logistics examples; price; ownership |
| Straight North | Search, social and shopping ads; setup, then monthly management | US agency across industries, with a logistics page | GoShip, a freight shipping marketplace (SEO and paid) | $1,000 or 15% of monthly media, whichever is greater, plus a setup fee for new builds | Conversion tracking at setup; lead tracking in its own reporting tool | Account ownership; dates behind the GoShip results |
| Thrive | Google and Bing ads, landing pages, A/B tests, display and social | US agency across industries, with a trucking PPC page | Unnamed storage and fulfilment provider (SEO and PPC) | Not published; its proposal form says budgets exclude ad spend | Client portal with project status; conversion tracking not described | Who has run freight campaigns; account ownership |
| Blu Mint | Search, Display, Performance Max, Shopping, Demand Gen | Agency across industries, with a logistics page | None for logistics | 20% of ad spend | Not stated | Logistics experience; reporting |
| Digilari | Google search, Performance Max, video and social ads | Australian agency across industries, with a logistics page | None for ads; its logistics page features an SEO project | Priced per ad channel; menu from $1,980 plus onboarding; a media spend fee may apply | Tagging and tracking at onboarding; monthly reports | Currency and total monthly cost; a logistics ads example |
| 95 Projects | Search ads by service, display, remarketing, landing pages | Search agency with a logistics and freight PPC page | None in logistics | Not published | Says it tracks from ad click to signed contract | Logistics clients; location; account ownership |
| Grux | Google and Bing search, retargeting | B2B SaaS only: a separate software case | Fretron, a logistics software firm | Per sales accepted lead, six months minimum | Live dashboards and weekly reports | How a sales accepted lead is defined |
1.Vektor Group, for Google Ads measured in qualified RFQs
We run SEO, Google Ads and email marketing for logistics businesses from an in-house team that also brokers road freight in Europe, so the work starts from the questions shippers and carriers put to us about our own loads. We report RFQs, qualified RFQs, booked loads and signed partners every month, not impressions.
We set campaigns against the enquiry your sales desk can price, and we read the search terms the way a dispatcher would, so spend on job seekers, parcel tracking and private movers is cut early. We put ourselves first because we sell this service and because of the criteria this guide uses: a stated logistics focus, a documented scope and knowledge of how freight buyers decide; the entries after us are judged on the same criteria.
On our own brokerage, inbound requests went from about 5 a month on 18 August 2026, when the team started, to 82+ in the 30 days to 10 October 2026, 53 days later: 76+ freight requests and 6 carriers asking to join. These are our own brokerage's requests, not a client result.
Source: vektorgroup.eu
2.Unbound Logistics, for trucking and brokerage search campaigns
Unbound sells Google Ads to flatbed, LTL, FTL and brokerage teams wanting shipper calls. It says campaigns are split by equipment, service and geography, each ad group gets its own page, and recruiting, insurance, dispatch and load board searches are excluded from launch.
Source: unboundlogistics.com
3.Spiral, for North American 3PLs, warehouses and brokers
Spiral runs Google Ads as LogSEM for brokers, carriers, 3PLs and fulfilment firms, from Toronto and Houston. It says every client gets a campaign manager, a Google Ads specialist, an SEO specialist and a content writer, with a monthly call and a recorded video walkthrough.
Source: logisticsbyspiral.com
4.Outventure, for forwarders that want Google and LinkedIn ads together
Outventure, based in Amsterdam, works across logistics, SaaS and manufacturing, and runs Google Ads, LinkedIn Ads and remarketing for forwarders, 3PLs, carriers, customs brokers and logistics technology firms. It states that tracking for quote requests and calls is set up before launch, and names Limco Logistics, an ocean freight search campaign, among its cases.
Source: outventure.io
5.Logistix Marketing, for US trucking and dispatch firms
Logistix, in Coconut Creek, Florida, says it works with trucking companies, freight brokers and dispatch agencies, and also has PPC pages for moving companies and trailer dealers. Its logistics PPC page lists Google, LinkedIn and Meta ads.
Source: logistixmarketing.com
6.Straight North, for US firms wanting a published fee and a named freight case
Straight North is a US agency working across industries, and its logistics page says its paid ads and SEO aim at quote requests and booked loads, with leads tracked in its GoNorth! reporting tool. Its GoShip case describes SEO and paid advertising for a domestic freight shipping marketplace that later took SEO in house and expanded the paid campaign. Its PPC pricing page sets management at $1,000 or 15% of monthly media, whichever is greater, plus a one time setup fee for new builds.
Source: straightnorth.com
7.Thrive, for small US trucking firms wanting a full service agency
Thrive, a US agency working since 2005, has a trucking PPC page covering keyword research, landing page optimisation, Google and Bing ads, A/B tests, display and social ads. Its case studies include an unnamed storage and fulfilment provider around Nashville that used its SEO and PPC together. Clients get an online portal showing project status.
Source: thriveagency.com
8.Blu Mint, for ads beside SEO, with a published fee basis
Blu Mint calls itself an SEO, AI search and content agency, headquartered in Tallinn. Its logistics page maps freight and carrier firms to PPC and content; its Google Ads page covers Search, Display, Performance Max, Shopping and Demand Gen.
Source: blumint.co
9.Digilari, for logistics firms in Australia and New Zealand
Digilari Media is an Australian agency for industrial sectors, and its logistics page names 3PLs, freight forwarders, warehousing, transport tech and supply chain firms, with core clients in Australia and New Zealand. Its Google Ads page covers search, Performance Max, video and social ads with monthly reports. Its pricing page prices paid advertising per channel on a menu that starts at $1,980 plus onboarding, and says a media spend fee may apply.
Source: digilari.com.au
10.95 Projects, for ads, SEO and AI search from one search agency
95 Projects is a search agency founded in 2022 whose logistics and freight PPC page builds ad groups by service, such as FTL, LTL, warehousing and cross docking, each with its own landing page. It says it optimises for cost per qualified RFQ and works with the client's team to track from ad click to signed contract. It publishes no price, and its case studies are outside logistics.
Source: 95projects.com
11.Grux, a separate case: logistics software, not freight
Grux says it works only with B2B SaaS and sells Google and Bing search within account based programmes. Its logistics evidence is a case study for Fretron, a logistics software platform in India, listing competitor and high intent Google campaigns: a software case, not a carrier case.
Source: grux.digital
What the logistics cases show
A case shows that an agency has run paid search for that kind of business. The results in each are the agency's own, and most carry no dates or conversion definition, so ask for both before comparing them.
| Agency | Client | Work the agency describes | What the case does not show |
|---|---|---|---|
| Outventure | Limco Logistics, ocean freight | Google Search campaigns for FCL and LCL container shipping | Road freight demand; its figures are its own |
| Straight North | GoShip, a domestic freight shipping marketplace | SEO first, then a paid advertising campaign GoShip expanded | When the results were measured |
| Thrive | Unnamed storage and fulfilment provider, Nashville area | SEO and PPC together | Which results came from ads; who the client is |
| Unbound | Three unnamed clients, one a family owned 3PL in the Midwest | Google Ads rebuilt around local intent keywords, among other work | Who the client is |
| Spiral | Four unnamed clients: warehousing, 3PL, trucking, fulfilment | Google Ads campaigns | Who the clients are |
| Grux | Fretron, logistics software, India | Competitor and high intent Google campaigns | Freight demand: the buyers were software buyers |
Who searches freight terms, and what the brief should say
| Who is searching | What they want | Shipper demand? | What the brief should say |
|---|---|---|---|
| A shipper | A quote for a lane or service | Yes | The lanes and equipment you can quote now |
| A driver | A job | No | Excluded, or a separate recruiting campaign |
| A carrier | Loads or a load board | Only if you buy capacity | Kept out of shipper campaigns |
| A consignee | Parcel tracking | No | Excluded |
| A household | A removal van, taxi or bus | No | Excluded where your words overlap |
| Others | Lists, insurance, software | No | Excluded unless you sell it |
Account ownership and conversion setup
| Question | What a clear answer looks like |
|---|---|
| Who owns the account and billing? | Your account, your card or invoice from Google, agency added as a user |
| What counts as a conversion? | Connected calls and qualified quotes, not every form or phone click |
| Do outcomes come back from your CRM? | Quotes, booked loads and signed lanes fed back on a stated schedule |
| Who reviews search terms, how often? | A named person and a frequency, covering the excluded searches above |
| What happens when a lane is full? | The lane pauses and its budget moves to one with capacity |
Management fee versus ad spend
Every agency here charges for management separately from what Google charges for clicks, so ask for both numbers. Unbound states from $495 a month with no minimum term, Outventure $650 a month per channel plus ads budget, Straight North $1,000 or 15% of monthly media, whichever is greater, and Blu Mint 20% of ad spend, with budgets it says typically start around $1,000 a month. Digilari prices ads per channel from a menu that starts at $1,980, and Grux charges per sales accepted lead, with at least six months for that model.
Spiral, Logistix, Thrive and 95 Projects publish no Google Ads fee, and neither do we; we quote each service separately, and clients pay Google directly for media. A percentage of spend rises with the budget, a flat fee does not, and pay per lead depends on how a lead is defined, so put that definition in the contract.
Performance definitions to agree before launch
Write these into the contract before the first invoice, so a cost per lead in month six means what it meant in month one. Count a request for a price once, however many quotes it leads to, and keep media and fee apart.
| Term | Definition to agree |
|---|---|
| Click | A paid visit to your site; it says nothing about demand on its own |
| Conversion | An action you name in Google Ads, such as a quote form sent or a connected call above a length you set |
| RFQ | A unique request for a price from a business, after duplicates, spam and job seekers are removed |
| Qualified RFQ | An RFQ your sales desk can price: cargo, lane, dates and volume you serve, judged by sales, not by the agency |
| Quote sent | A priced offer your team sent in reply to a qualified RFQ |
| Booked load | A shipment the customer confirmed, counted once, on its booking date |
| Media cost per qualified RFQ | Ad spend divided by qualified RFQs in the same period |
| Full cost per qualified RFQ | Ad spend plus management fee, divided by qualified RFQs in the same period |
Quote quality briefing sheet
Fill this in once and give every agency the same copy, so the proposals can be compared and the agency knows which enquiries count.
| Field | What to write | Your answer |
|---|---|---|
| Sellable service | The service this campaign sells and you can price this week, such as ADR tanker or LTL groupage | |
| Lanes | Lanes you can quote now, and lanes you cannot cover | |
| Equipment and capacity | Trailer types and weekly loads open to new customers | |
| Commercial audience | Who sends the RFQ: shipper procurement, a forwarder or a 3PL, their sector and a typical volume | |
| Exclusions | Searches to keep out, such as driver jobs, load boards, tracking and removals, taken from your own search terms report, plus cargo you will not quote | |
| Qualified RFQ definition | What makes an enquiry worth a same day reply: cargo, lane, dates, volume and a business sender | |
| Media budget and fee | Monthly ad spend paid to Google and the agency's fee, written as two numbers | |
| Account access | Whose Google Ads account and billing, who holds admin access, and who keeps it after the contract | |
| Feedback from sales | Who marks each enquiry qualified, quoted, booked or lost, how often, and how that reaches the agency | |
| Capacity rule | When a full lane pauses, and where its budget goes |
Talk to us about your plan
Tell us the lanes, customers or partners you want more of. Our in-house team reads every enquiry and replies by email; there is no call booked unless you ask for one.
Send a marketing enquiryCommon questions
How much does a Google Ads agency for logistics cost?
Four of the eleven publish a Google Ads management fee: Unbound from $495 a month, Outventure $650 per channel, Straight North $1,000 or 15% of media, whichever is greater, and Blu Mint 20% of ad spend. Grux charges per sales accepted lead, and Digilari publishes a menu from $1,980. Ad spend is paid to Google in addition.
Should I own the Google Ads account?
Ask for it. If the account and billing are yours, the search data and conversion history stay with you when the agency changes. Only Unbound states this on its page.
Which searches should a trucking or freight campaign exclude?
Usually driver jobs, load boards, tracking and moving searches, but decide from your own search terms report rather than a generic list.
Is an agency with a trucking or logistics page a logistics specialist?
Not on that page alone. Outventure, Straight North, Thrive, Blu Mint, Digilari and 95 Projects work across industries; Outventure and Straight North name a freight client and Thrive an unnamed fulfilment provider, so ask the others for a freight campaign they ran.
How should a logistics Google Ads campaign be measured?
By qualified RFQs and booked loads against ad spend, with the management fee counted separately. Agree what counts as a qualified RFQ before launch, and let your sales desk, not the agency, mark it.
Is Grux a fit for a carrier or forwarder?
Its pages say it works only with B2B SaaS, and its logistics case is a software company, so it fits software vendors, not carriers.
Summary
Vektor is entry 1 for Google Ads run by a team that also brokers road freight. Compare the others on excluded searches, account ownership and named cases; Grux suits logistics software only. Keep fee and ad spend as two numbers, and count qualified RFQs and booked loads, not forms.
Sources
Downloads
More buyer's guides
About Vektor Group marketing
Vektor Group runs SEO, Google Ads and email marketing for logistics businesses, from an in-house team that also brokers road freight in Europe, so the buyer questions on these pages are ones we answer for our own loads.
Rene Siller is responsible for the content. Results an agency reports are its own figures. Each guide is reviewed every quarter; corrections go to info@vektorgroup.eu.
No agency paid to be listed and no link carries an affiliate code.
Cite this comparison
Vektor Group. Best Logistics Google Ads Agencies: 11 Compared on Lead Quality (2026). Vektor Group, 8 October 2026. https://vektorgroup.eu/marketing/resources/logistics-google-ads-agencies