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Method, part 5 of 5: Improve
Improve: Let Sales Outcomes Guide Marketing
Enquiry quality, sales progress and capacity decide what we improve next and where the budget grows.
Where should the next effort go?
Sales notes on each enquiry, quotes and wins where you record them, and how much more work the team can take.
Why it matters
More activity exposes the weak link
More enquiries show up a weak page, the wrong audience or a slow handoff.
Sales feedback tells us which, so the next spend fixes what is actually holding you back.
Decisions
What the feedback changes
| If you see | The next move |
|---|---|
| Enquiries keep missing your service | Tighten targeting and what the page asks for |
| Good-fit visitors do not understand the offer | Strengthen the page and the proof |
| Good enquiries wait for a reply | Fix the handoff before spending more |
| A segment brings good work and you have capacity | Grow it, step by step |
Measurement
Use the strongest evidence you have
We measure what your records can support. A guessed deal value is never reported as revenue, and no sale is credited to a single last click.
Scaling
One change, one review date
Agree the hypothesis, make one bounded change and review it on a set date.
Your inputSales notes on each enquiry, quotes and wins where you record them, and how much more work the team can take.
Deeper modellingFor clients with enough data, as a separate piece of work.
What we will not doForecast revenue from a calculator or present modelling we have not done.
Growth review
Get a logistics growth review
Three opportunities for your website and customer acquisition, each with a first action you can take straight away.
Tell us about the business and the website, and we review it and write it up.
Is this a sales call? No. The review is yours whether or not we work together.
