Buyer's guide
Logistics and Supply Chain PR Agencies Compared for Earned Media
Logistics and supply chain PR agencies are worth their fee when they can show a story you can open, about a client they can name. The eight firms here run from research campaigns built on client data to UK trade press specialists and transport public affairs.
Each entry sets out the logistics work the firm names, its PR scope, the coverage behind it and what to confirm before you sign.
Updated October 20269 compared
Contents
Key takeaways
Seven of the eight firms point to work you can check at the publisher. For each, at least one article about a company the firm names in its cases or news is live, from CNBC to Motor Transport; JBP's Palletways case links none. (The publishers named in each entry)
Coverage totals are the agencies' own figures. Gregory, Warner, DPR Group, Walker Sands and JBP publish placement counts, and each comes from the agency's case study. (Agency case studies)
Research campaigns start with data the client already holds. Gregory turned Descartes' import data into a monthly shipping report and Overhaul's theft records into quarterly reports that reporters quote. (Gregory, Descartes and Overhaul case studies)
Most of the named work is for technology and equipment suppliers. Descartes, RELEX, TradeBeyond, Hardis and Breakthrough sell software or technology services; carriers, pallet networks and cold stores appear mainly in the UK firms' work. (Agency case studies)
Check the period before you compare numbers. Walker Sands' Breakthrough page gives 9 media placements in its headline figures and 27 in its results text. (Walker Sands, Breakthrough case study)
A link figure needs a definition. Gregory lists 40% backlinks in coverage for RELEX without saying how the share is counted. (Gregory, RELEX case study)
No firm here publishes a fee. Warner publishes how it charges, a monthly retainer or a one time project fee per package, without amounts. (Warner, programmes and packages)
Where to look first
Find what you need, then go to the entry. Where two firms fit, the comparison table below shows what separates them.
| Your question | Where to look |
|---|---|
| You hold shipment, trade or incident data and want a recurring report the press will quote | Gregory (entry 2) |
| You are announcing news at a trade show, or you run an industry nonprofit | Warner (entry 3) |
| You sell supply chain software and want trade bylines and analyst briefings | DPR Group (entry 4) |
| You want PR run alongside paid ads, SEO and content by one agency | Walker Sands (entry 5) |
| You are a port, shipping line or maritime business with audiences in Europe and Asia | RTG (entry 6) |
| You supply warehouses or materials handling and want UK trade press | AMA PR (entry 7) |
| You are a UK haulier, pallet network or cold store and want trade coverage or awards | Century PR (entry 8) |
| Your story involves councils, planning or regulators as well as the media | JBP (entry 9) |
| You want search pages built to be cited, and no press relations | Vektor Group (entry 1) |
How the eight PR firms and Vektor compare
| Firm | Logistics clients it names | PR scope | Research or data campaigns | Named coverage you can open | Base and markets | Confirm before signing |
|---|---|---|---|---|---|---|
| Vektor Group | None as PR clients; our own road freight brokerage | None: no press relations | Our own ADR research, listed by BAM | None: we do not place coverage | Tallinn, Estonia; Europe | Who pitches the research, and to which titles |
| Gregory | Descartes, Overhaul, RELEX | Trade and national media, thought leadership, awards, crisis, AI search | Monthly shipping report for Descartes; quarterly cargo theft reports for Overhaul | CNBC, May 2025 (Overhaul); Supply Chain Digital, February 2026 (Descartes) | Ardmore, Pennsylvania; Boston, New York, London | Which outlets count as tier one, and the period behind each figure |
| Warner | Packsize, ALAN, Thomas | Media relations, executive communications, research programmes, trade show support | Industry Market Barometer survey for Thomas | FreightWaves, March 2023 (Packsize); Supply Chain 24/7, July 2024 (ALAN) | Boston | The dated list behind its ALAN coverage figure |
| DPR Group | TradeBeyond, Hardis Supply Chain, Cimcorp, Stoecklin Logistics | Media relations, bylines, analyst relations, product launches | Industry surveys listed as a service | Supply & Demand Chain Executive, October 2022 (TradeBeyond); DC Velocity, March 2026 (Hardis) | Frederick, Maryland; US, Canada and Europe | Who drafts the bylines, and any work for carriers or forwarders |
| Walker Sands | Breakthrough, Hub Group, AIT Worldwide | Media relations inside integrated marketing | Not published | Supply & Demand Chain Executive, April 2022 (Breakthrough) | Chicago, Boston | Which placement count in the Breakthrough case is current |
| RTG Communications | Port of Rotterdam; ports, shipping lines and logistics providers | Media relations, executive interviews, content, LinkedIn | Not published | AJOT, June 2025 (Port of Rotterdam) | UK and Hong Kong; Europe and Asia | Capacity at busy times, with two people named on its team |
| AMA PR | Releases for Rushlift, LEEA, Packsize, Jungheinrich and Movu Robotics | Press relations, white papers, content writing, events | Not published; writes white papers | Warehouse & Logistics News, August 2026 (Jungheinrich and Movu Robotics) | UK | Which titles ran each release it sent |
| Century PR | JS Davidson, TNT Express UK and Europe | Media relations, digital PR, social media, crisis, awards | Not published | Motor Transport, December 2022 (JS Davidson) | Leamington Spa, UK | Recent coverage, since its TNT case dates from the 1980s |
| JBP | Palletways, Linde Material Handling | Media relations, stakeholder engagement, political affairs, crisis | Not published | None linked | Bristol and London | Dated examples behind its Palletways coverage figure |
1.Vektor Group, for original research a PR campaign can pitch
We run SEO, Google Ads and email marketing for logistics businesses from an in-house team that also brokers road freight in Europe, so the work starts from the questions shippers and carriers put to us about our own loads. We report RFQs, qualified RFQs, booked loads and signed partners every month, not impressions.
BAM lists our German ADR 2027 Table A page among its dangerous goods links, an ADR reference listing rather than a marketing endorsement. Pitching research to the trade press is the work of the PR firms below. We put ourselves first as the complementary option, not as a qualified provider of this service; the entries after us are judged on the criteria this guide uses.
On our own brokerage, inbound requests went from about 5 a month on 18 August 2026, when the team started, to 82+ in the 30 days to 10 October 2026, 53 days later: 76+ freight requests and 6 carriers asking to join. These are our own brokerage's requests, not a client result.
Source: vektorgroup.eu
2.Gregory, for research campaigns built on client data
Gregory names technology platforms, 3PLs, freight companies and infrastructure providers as its supply chain clients, and lists trade and national media outreach, thought leadership, awards, crisis work and AI search. Its Descartes case describes a monthly Global Shipping Report built from Descartes' import data and pitched to business and supply chain reporters, and Supply Chain Digital covered the February 2026 edition. Its Overhaul case pairs quarterly cargo theft reports with an executive spokesperson, and CNBC's cargo theft report of 9 May 2025 quotes Overhaul's chief executive.
Gregory's totals are its own: 565 earned placements for Overhaul with no period given, and 574 media hits in five months for RELEX. Ask which outlets it counts as tier one and for the stories behind each figure.
Source: gregoryagency.com
3.Warner, for trade show news, nonprofits and survey programmes
Warner calls itself a B2B PR and digital marketing agency and names supply chain, procurement and logistics among its sectors. Its Packsize case built a ProMat 2023 campaign around a packaging machine made for Walmart, which FreightWaves reported on 20 March 2023; its ALAN case covers media outreach for the American Logistics Aid Network from June 2024, and Supply Chain 24/7 reported ALAN's Hurricane Beryl response that July. For Thomas, Warner says it developed the Industry Market Barometer survey, and Quality Digest interviewed Thomas's chief executive on its reshoring findings.
Warner reports more than 60 pieces of coverage for ALAN in seven months, The Wall Street Journal among them, so ask for that list with dates and links. It is based in Boston and is part of the Millwright group.
Source: warnerpr.com
4.DPR Group, for trade bylines and analyst relations in supply chain software
DPR Group lists media relations, messaging research, content, industry analyst relations, product launches and digital marketing for supply chain and logistics companies. Its TradeBeyond case covers the 2022 relaunch of CBX Software as TradeBeyond, which Supply & Demand Chain Executive reported on 31 October 2022, and DPR says it secured 57 bylined articles and 21 features in the year that followed. Its clients in the news page lists coverage for Hardis Supply Chain, Cimcorp and Stoecklin Logistics, including a DC Velocity feature of 4 March 2026 that names Hardis.
Most of DPR's named logistics clients sell software or automation, so a carrier or forwarder should ask for work with operators. TradeBeyond's own copywriter drafted the first versions of its bylines, a split worth agreeing in writing.
Source: dprgroup.com
5.Walker Sands, for PR inside an integrated supply chain marketing programme
Walker Sands names 3PLs, freight forwarders, carriers, technology providers and transportation platforms, and sells media relations alongside paid ads, SEO, content and creative. Its Breakthrough case combined strategy, content, paid media and PR, including earned media for the CleanMile emissions product, which Supply & Demand Chain Executive covered on 25 April 2022. The same case page gives 9 media placements in its headline figures and 27 in its results text.
Ask which placement count is current before you rely on the case. Walker Sands fits when PR is one channel in a wider programme rather than the whole brief.
Source: walkersands.com
6.RTG, for shipping, port and maritime stories in Europe and Asia
RTG says it works only across shipping, logistics, energy, maritime, and mining and commodities, and lists positioning, media relations, executive interviews, content and LinkedIn work. Its featured coverage includes an AJOT interview with Hanna Stelzel, the Port of Rotterdam's director of containers, published on 23 June 2025. Its about page names Russel Green in the UK and Ashleigh Tamblin in Hong Kong.
RTG describes itself as senior led, so you deal with the people named. Ask how many clients each of them handles around the big shipping events.
Source: rtgcommunications.com
7.AMA PR, for UK trade press from former logistics editors
AMA PR calls itself a logistics PR consultancy for supply chain, logistics, materials handling and fulfilment, and names three people, Lloyd Arkill, Ross Matthews and Nick Allen, with over 50 years as editors in the sector between them. Its news page carries releases through 2026, among them Rushlift, the Lifting Equipment Engineers Association and the Jungheinrich and Movu Robotics shuttle partnership, which Warehouse & Logistics News also ran on 13 August 2026. It sells press relations, white papers, content writing and events.
AMA publishes no case study or result figure, so judge it by its releases and the trade titles that ran them. It suits warehouse and materials handling suppliers aiming at UK trade press.
Source: amapr.com
8.Century PR, for UK hauliers, pallet networks and cold storage
Century PR says it has more than 30 years in transport and logistics PR, with clients from parcels firms and pallet networks to trailer makers and telematics suppliers, and sells media relations, digital PR, social media, crisis management and award entries. A client testimonial describes the rebrand of Chiltern Cold Storage Group to JS Davidson, which Motor Transport reported on 20 December 2022. Its TNT Express case is historical: an eight year partnership that took in the 1987 Cup Final.
Award entries feature in much of the client praise on Century's pages, so decide whether you are buying coverage, awards or both. Ask for recent coverage, since the published case dates from the 1980s.
Source: centurypr.co.uk
9.JBP, for transport reputation, stakeholders and public affairs
JBP sells public relations, stakeholder engagement and political affairs, and names transport and logistics among its sectors. Its Palletways case says JBP has handled the pallet network's PR since 2001, with national radio campaigns, a men's cancer charity partnership, crisis cover and an average of 350 pieces of coverage a year. Its transport page also describes bus lane and pandemic work for First Bus and a forklift film for Linde Material Handling.
Choose JBP when councils, planning or regulators matter as much as the trade press. Ask for dated examples behind the Palletways figure, since the case links no coverage.
Source: jbp.co.uk
Coverage figures the agencies report
Every figure below comes from the agency's own case study, and none of these cases says how a placement is counted. A wire pickup and a feature can count the same, so ask for the list behind any total before you compare two firms.
| Firm and client | Figure the agency reports | Period it gives | What to ask for |
|---|---|---|---|
| Gregory, Overhaul | 565 earned placements; 117 in tier one outlets; 4 customer leads from one CNBC segment | Not stated | Which outlets count as tier one |
| Gregory, RELEX | 574 media hits; share of voice up 133% | Five months; three months | How share of voice was measured, and against which competitors |
| Gregory, Descartes | More than 200 stories using its shipping data; more than 20 Wall Street Journal features | 2025; one year | The dated list of features |
| Warner, ALAN | More than 60 pieces of coverage | Seven months from June 2024 | The dated list, with links |
| DPR Group, TradeBeyond | More than 135 placements, including 57 bylines and 21 features | One year from early 2023 | Which bylines the client drafted |
| Walker Sands, Breakthrough | 9 media placements in the headline figures; 27 in the results text | Not stated | Which count is current |
| JBP, Palletways | An average of 350 pieces of coverage a year | Since 2001, years not given | Examples with dates and outlets |
Research campaigns: what the named examples share
The research campaigns that reached national and trade media share three things: data the client already owned, a fixed publishing rhythm and a spokesperson ready to comment when news broke. A report that journalists quote month after month prints its source beside every chart, as Descartes' releases do.
If you have no data of your own, a PR firm can run a survey for you. Ask who writes the questions, who answers them, how large the sample is and how a wrong figure is corrected once it is in print.
| Campaign | Data behind it | Rhythm | Where it ran | Method shown with it |
|---|---|---|---|---|
| Descartes Global Shipping Report (Gregory) | Descartes' US import data | Monthly | Supply Chain Digital, February 2026 | Each chart is labelled with its data source, Descartes Datamyne |
| Overhaul cargo theft reports (Gregory) | Overhaul's own cargo crime data | Quarterly, with alerts around holidays and high risk periods | CNBC, May 2025 | Not shown in the case |
| Thomas Industry Market Barometer (Warner) | Survey of North American manufacturers | Recurring | Quality Digest interview on the 2021 reshoring findings | Sample not given with the interview |
PR, links and AI search are separate jobs
Media relations earns a story in a title your buyers read. A link to your site and a mention in an AI answer can follow from that story, but neither comes with every placement and no firm can promise either.
Gregory lists GEO and AI search and its own Influence Engine next to media relations, and Walker Sands and DPR Group sell SEO as a separate service. Gregory's figure of 40% backlinks in RELEX coverage is the kind of number to ask every firm for if links matter to you, together with how it is counted.
Keep media relations apart from the social, branding and website work several of these firms also sell. Walker Sands' Hub Group case is a brand and website project, and JBP's Palletways work included design and digital as well as PR.
Brief for a logistics PR or research campaign
Fill this in once and send the same page to every firm you speak to. Answers you can lay side by side tell you more than eight pitch meetings, and a firm that cannot answer it has told you something too.
| Field | What to write | Your answer |
|---|---|---|
| Company and story | Who you are, what is new, and why a logistics editor would care this quarter | |
| Data you hold | Shipment, lane, rate, incident or survey data you could publish, and who must approve its release | |
| Sample and period | How many records or respondents, which months they cover and what is left out | |
| Buyers and titles | The job titles you want to reach and the trade, business or regional titles they read | |
| Spokespeople | Who can talk to journalists at short notice, in which languages, and who needs media training | |
| Markets | Countries and languages for coverage, and any market you will not pitch | |
| Timing | Trade shows, results, launches or seasonal peaks the campaign should meet | |
| Coverage that counts | The outlets and formats you will count, such as features, interviews, bylines or data citations | |
| Links and AI answers | Whether links or AI visibility matter to you, and how the firm will measure them | |
| Corrections | Who corrects a published figure, how fast, and where the correction is shown | |
| Reporting | A monthly list of every placement with outlet, date, link and the client message it carried | |
| Budget | Monthly retainer or project fee, with wire distribution, paid placements and media training priced separately | |
| Ownership and conflicts | Who owns the data, reports and media lists if the contract ends, and which competitors the firm also represents |
Talk to us about your plan
Tell us the lanes, customers or partners you want more of. Our in-house team reads every enquiry and replies by email; there is no call booked unless you ask for one.
Send a marketing enquiryCommon questions
How much does a logistics PR agency cost?
None of the eight publishes a fee. Warner publishes how it charges: a monthly retainer for ongoing work, and one time fees for projects such as trade show support or media training, without amounts. Ask for the fee in writing, with wire distribution and any paid placement shown separately.
Is digital PR the same as link building?
No. A placement is judged by whether the right editor ran it and the right buyer read it; a link is a possible side effect. If links matter to you, ask how the firm counts them, as Gregory does when it reports a backlink share for RELEX.
Can a PR firm get us cited by AI assistants?
Gregory sells AI search work next to media relations, and coverage in trade and national titles is the kind of source AI answers draw on. No firm can promise a citation, so ask what it will measure and how often.
How do I check an agency's coverage claims?
Ask for the outlet, date, client and link for each placement, then open them. Every outlet named beside an entry in this guide carries an article about a company that firm names in its cases or news; the totals in the coverage table are the agencies' own.
Should a European logistics company hire a US agency?
Hire where your buyers read. RTG, AMA PR, Century PR and JBP work from the UK, and RTG also from Hong Kong; Gregory has a London office and DPR Group lists Europe among its service areas. For German, Dutch or Nordic trade press, ask for coverage in those titles before you sign.
Summary
Firms with data of their own and a national story should compare Gregory and Warner; supply chain software firms that want trade bylines and analyst briefings, DPR Group; firms that want PR inside a wider marketing programme, Walker Sands; ports and shipping businesses across Europe and Asia, RTG; UK warehouse and materials handling suppliers, AMA PR; UK hauliers and cold stores, Century PR; and transport firms dealing with councils or regulators, JBP. Send each the same brief and ask for dated, linked coverage.
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About Vektor Group marketing
Vektor Group runs SEO, Google Ads and email marketing for logistics businesses, from an in-house team that also brokers road freight in Europe, so the buyer questions on these pages are ones we answer for our own loads.
Rene Siller is responsible for the content. Results an agency reports are its own figures. Each guide is reviewed every quarter; corrections go to info@vektorgroup.eu.
No agency paid to be listed and no link carries an affiliate code.
Cite this comparison
Vektor Group. Logistics and Supply Chain PR Agencies Compared for Earned Media. Vektor Group, 8 October 2026. https://vektorgroup.eu/marketing/resources/logistics-supply-chain-pr-agencies