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Marketing for logistics

Marketing Built Around How Logistics Business Is Won

Marketing for carriers, forwarders and logistics software companies, from the team that built every page Vektor Group's own brokerage wins its work with.

What happens after the enquiry should shape what we build before it.

Explore the VEKTOR Demand System See our work

5 → 82+inbound requests a month in 53 days (76+ freight, 6 carriers), 18 August to 10 October 2026, for our own brokerage

35 clientsin the first year of Rene Siller’s previous agency

BAM and IHKlink our ADR 2027 research from their dangerous goods pages

Built and run for our own brokerage

Marketing built in-house: Vektor's homepage with the freight calculator beside the offer

Vektor's bulk chemical transport page, one requirement per page

Vektor's ADR 2027 Table A synopsis, the research library's flagship

Our own numbers

From about 5 inbound requests a month to 82+, in 53 days.

On 18 August 2026 our brokerage was getting about five quote requests a month. We brought the marketing in-house and rebuilt the site around how shippers and carriers actually buy.

53 days later it was 82+ a month: in the 30 days to 10 October 2026, 76+ freight requests from shippers and forwarders asking us to move their loads, and 6 carriers asking to join our network.

See the pages that did it

A small stack of about five slips joined by an orange string to a tall stack: about 5 quote requests a month on 18 August 2026, 82 or more in the 30 days to 10 October 2026, 53 days later: 76 or more freight requests from shippers and forwarders and 6 carriers asking to join the network — Quote requests to Vektor Group’s own brokerage by email, website form and WhatsApp.

Our research is listed, cited and checked by

BAM, Germany’s federal institute for materials research and testing, lists our German ADR 2027 synopsis among its dangerous goods links, since 6 October 2026.
The Dutch association of dangerous goods safety advisers referenced our ADR 2027 dataset on 23 July 2026.
IHK Regensburg links our German ADR 2027 synopsis in its dangerous goods news, describing it as free, sourced row by row and without registration, since 9 October 2026.
A Spanish dangerous goods safety adviser built an English ADR/RID 2025 to 2027 tool on our dataset, since 7 October 2026.
The Lithuanian freight news site links our ADR 2027 research in its report on the new rules, since 9 October 2026.
The Solvents Industry Association’s chief executive checked eight rows of the dataset and marked all eight correct.

These are references to our dangerous goods research, which shows the same work earns authority. None of these organisations is a marketing client.

Our own brokerage

Vektor Group is our case study.

We did not learn logistics marketing from a client brief. We built a freight brokerage, then built the website that brings in its shippers, forwarders and carriers.

Every page here is live, and every one was made in-house.

Vektor Group's own homepage, annotated: the service scope, the route to the research and the quote form's first questions — Our homepage, as published on 8 October 2026.

The challenge

Sell freight that is hard to price compare, ADR class 8 in rubber-lined tanks, flammables, pharma and temperature controlled loads, without a sales team making cold calls.

What we built

A page for every requirement and lane, an enquiry flow that qualifies before it asks for contact details, carrier recruitment pages and an ADR research library that sector bodies link to.

What it does

Shippers, forwarders and carriers find us and get in touch through the website.

What you get

A team that knows which questions decide whether a request can be priced, and which pages bring in work a desk can actually serve.

Screenshot of vektorgroup.eu: one requirement, one page — **One requirement, one page**Bulk chemical transport answers the equipment, class and document checks a chemical shipper makes. Open the page

Screenshot of vektorgroup.eu: questions that qualify — **Questions that qualify**The five step enquiry asks for the cargo first, then the details the desk needs to price. Open the page

Screenshot of vektorgroup.eu: research buyers and editors use — **Research buyers and editors use**The ADR 2027 Table A synopsis, dated and sourced row by row. Its German edition is listed among BAM's dangerous goods links. Open the page

Screenshot of vektorgroup.eu: the other side of the market — **The other side of the market**Carrier pages recruit capacity by equipment and class, so the brokerage can answer the enquiries it attracts. Open the page

Where your buyers look

Your next customer asks a search engine and an AI assistant before they ask you.

A shipper compares carriers in Google and asks ChatGPT which forwarders handle ADR loads into Germany. A planner asks Perplexity which dock scheduling tools connect to their warehouse system. We build what each of them finds.

GoogleBing

AI answers

ChatGPTPerplexityGeminiClaude

The marks show where buyers search. None of these companies is a partner of ours.

How we work on search and AI answers

A planner's desk at dusk with a phone and laptop, a container terminal lit up beyond the window

Questions buyers ask, and what we build to answer them

adr tank transport rotterdam to germany
A lane and equipment page that answers the checks
Which forwarders handle ADR loads into Germany?
Services and coverage stated plainly, with sources
Dock scheduling software that connects to SAP EWM
An integration page with the proof attached
temperature controlled transport benelux quote
A quote path that asks for what the desk needs

Example questions.

Commercial fit

A good enquiry is one you can actually serve.

A carrier needs loads it can run. A forwarder needs shippers that fit its network. A software company needs teams with the problem its product solves.

We pin that down first, then build the searches, pages, campaigns and follow-up around it.

What makes an enquiry commercially useful: service, equipment, geography, timing and priority for freight; use case, organisation, integrations, buying roles and adoption for software

More demand never fixes a capacity problem, so we start with what you already deliver well. How we define fit

The VEKTOR Demand System

Five decisions. One connected marketing system.

Fit picks the customers. Find puts you where they look. Prove gives them reasons to choose you.

Progress turns interest into a conversation. Improve feeds what sales learns back into the work.

The VEKTOR Demand System: Fit, Find, Prove, Progress and Improve in a loop, with what sales learns shaping the next decision

1FitWhich customers are worth winning?Commercial-fit briefRead Fit 2FindWhere do they look for a provider?Intent and page mapRead Find 3ProveWhy would they choose you?Inspectable evidenceRead Prove 4ProgressWhat happens when they get in touch?Enquiry and follow-upRead Progress 5ImproveWhere should the next effort go?Sales learningRead Improve

See the whole method

Services

Three channels, each built to bring in work

Take one, two or all three. Each is planned, priced and reported on its own.

SEO and AI discovery

Rank for the work you want

Shippers and software buyers search for a lane, a product or a regulation long before they call anyone. We build the pages that answer them, and make your business the one AI answers can quote.

SEO and AI discovery

Marketing for logistics businesses, illustrated: a search result for an ADR tank lane and an inbox of quote requests, a tender invitation and a carrier application

Google Ads

Pay for searches that turn into work

Campaigns on the services you can actually serve, matched to pages that qualify the request. Budget goes where you have capacity and stops where you are full.

Media spend goes straight to Google, separate from our fee.

Google Ads for logistics

Paid search from a relevant search to a matching ad, a landing page, an enquiry check and a sales conversation, with sales feedback looping back

Email marketing

Open new accounts and close the quotes you already have

Introductions to businesses that fit, follow-up on every quote and demo, and a person on your side owning every reply.

Email marketing

Three envelopes floating along a harbour promenade with cranes and office buildings

How an engagement runs

Three phases, each ending in work you can see

Three phases of an engagement: a commercial brief, then pages, campaigns and workflows, then a review of enquiry quality and next priorities

Understand and agree

A commercial brief, the measurement we agree on and a written plan.

Build and activate

Pages, campaigns and email workflows, live in your accounts.

Review and improve

A monthly review of enquiry quality and the next priorities.

Logistics software

Software marketing from people who work in logistics

Your buyers are dispatchers, warehouse leads and transport planners. We work alongside them every day.

We know the words they search, the checks they run and what makes them book a demo.

Marketing for logistics software

Four software deliverables: a dock scheduling use-case page, a buyer decision map, a research brief and a demo follow-up

Who does the work

Rene Siller, and the team that built this site.

Rene started a marketing agency about four years ago and had 35 clients within its first year, then stepped back when other businesses took over. Today he leads the in-house team behind Vektor Group’s brokerage site, its research library and the enquiry flow on this page.

Your enquiry goes to him. The growth review is written by someone who has done the work on a business of our own.

Get a growth review

A marked up page layout, a bar chart with a short navy bar and a tall orange bar, a notebook and a pen

35 clients: within the first year of the marketing agency he started about four years ago
5 → 82+: inbound requests a month in 53 days (76+ freight, 6 carriers), 18 August to 10 October 2026, for Vektor Group’s own brokerage
425: linkable entries in the dangerous goods research library his team built and keeps current

Disclosure

We run freight too. Here is how we keep it separate.

Vektor Group runs a road freight brokerage. If you are a carrier or a forwarder, you will want to know how that sits alongside your marketing.

Your enquiries

Enquiries from your marketing go to your forms, your inbox and your systems. They are not routed to our freight desk.

Accounts and data

Ad accounts, analytics and content are set up in your name where possible. Who owns what is agreed in writing before work starts.

Where we overlap

Where our brokerage and your services could meet, we name it before we start, and you decide whether to go ahead.

These are the terms we propose. The engagement agreement binds both sides.

Questions

Before you get in touch

Who do you work with?

Carriers, freight forwarders, specialist logistics services and logistics software companies. If your operation delivers and you want more of the right work, we should talk.

What do you commit to?

A plan built around the customers you want, work delivered on agreed dates, and a monthly review of enquiry quality with the next actions.

Who owns the accounts and the work?

You do. Ad accounts, analytics, pages and email lists sit in your name, and who owns what is agreed in writing before we start.

Is Google Ads media spend part of the fee?

No. You pay Google directly for media. Our fee covers planning, setup and management.

How do you measure success?

By the enquiries that fit, the conversations they start and the business they turn into, tracked with your sales team. Traffic and clicks tell us where to look, not whether it worked.

How fast does it work?

Google Ads brings enquiries within weeks of launch. SEO and email build over months, and the plan shows what lands when.

Do you work with air and sea forwarders?

Yes. Our own brokerage moves road and ADR freight, and our marketing clients work in every mode.

Do I need to use your freight services?

No. Marketing, freight and research are separate. Using one never requires the others.

Growth review

Get a logistics growth review

Three opportunities for your website and customer acquisition, each with a first action you can take straight away.

Tell us about the business and the website, and we review it and write it up.

Get a growth review

Is this a sales call? No. The review is yours whether or not we work together.

The Logistics Growth Review folio: a navy cover beside a sheet with three sections

Buyer guides and research

We publish what buyers and answer engines read.

The same kind of work we build for clients: comparisons, tools and studies with every source named, free to use.

19buyer guides, tools and studies on choosing and briefing an agency

207source citations in our two logistics marketing studies

425linkable entries in our dangerous goods research library

All buyer guides →

Compare agencies

Practical tools

Evidence

Prefer email? Write to info@vektorgroup.eu with Marketing in the subject.

Moving a shipment instead? Request a freight quote.